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One of the core messages of brain research is that most mental activity happens in the automatic or unconscious region of the brain. The unconscious mind is not a swamp of repressed memories and childhood traumas, the way Freud imagined. It’s a set of mental activities that the brain has relegated beyond awareness for efficiency’s sake, so the conscious mind can focus on other things. [---] notes that the brain can absorb about 11 million pieces of information a second, of which it can process about 40 consciously. The unconscious brain handles the rest.
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